Funnels · Helio Insights

Overall conversion▲ 2.3pp

18.8%1.3K of 6.8K

Biggest drop

34.6%First workspace → Connected integration

Median completion▲ 2 days

9 dayssignup → paid

In-flight

5.5Kusers still in funnel

Signup → first paid planConversion

From the moment a visitor signs up to the moment they upgrade to a paid plan. Last 30 days.

Funnel breakdown

Step-over-step conversion · drop-off labelled inline

Signup

6.8K100.0% overall

Email verified· median 2 min

86.6% step5.9K86.6% overall

▼ 13.4% drop

First workspace· median 8 min

81.9% step4.8K71.0% overall

▼ 18.1% drop

Connected integration· median 1 hr

65.4% step3.2K46.4% overall

▼ 34.6% drop

Trial activated· median 1 day

76.3% step2.4K35.4% overall

▼ 23.7% drop

Paid plan· median 9 days

53.1% step1.3K18.8% overall

▼ 46.9% drop

Same 6 steps · split by acquisition source

Segment	Signup	Email verified	First workspace	Connected integration	Trial activated	Paid plan	Conv.
Web · desktop	6.8K	5.9K	4.8K	3.2K	2.4K	1.3K	18.8%
Web · mobile	3.0K	2.6K	1.8K	988	642	264	8.7%
iOS app	1.8K	1.7K	1.5K	1.1K	924	612	33.2%
Android app	1.1K	1.0K	824	562	412	218	19.1%

Median time from previous step

Step 1Signup—

Step 2Email verified2 min

Step 3First workspace8 min

Step 4Connected integration1 hr

Step 5Trial activated1 day

Step 6Paid plan9 days