Best cohort
Apr 5 – 11N4 · 58%
2.3K users · 78% one-week retention · 58% four-week retention
100
78
68
63
58
Insights · Cohorts
Retention cohorts
Weekly cohorts × N-week retention · 12 cohorts · 23.1K users
Cohorts tracked
12weekly · last 12 weeksAvg N1 retention▲ 6pp
74%users active a week laterAvg N4 retention▲ 2pp
50%users active 4 weeks inAvg N8 retention
39%long-term retention floorRetention heatmap
% of cohort active in week N · stronger fill = better retention
Cohort
Size
W0
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
Feb 8 – 14
1,248
100
64
52
46
42
39
38
36
35
35
34
34
Feb 15 – 21
1,342
100
66
55
49
44
42
40
38
37
36
36
35
Feb 22 – 28
1,418
100
68
56
51
46
44
42
40
39
38
38
Mar 1 – 7
1,542
100
70
58
53
48
46
44
42
41
40
Mar 8 – 14
1,684
100
72
60
55
50
48
46
44
43
Mar 15 – 21
1,812
100
74
62
57
52
50
48
46
Mar 22 – 28
1,942
100
76
64
59
54
52
50
Mar 29 – Apr 4
2,104
100
77
66
61
56
54
Apr 5 – 11
2,284
100
78
68
63
58
Apr 12 – 18
2,412
100
79
70
65
Apr 19 – 25
2,598
100
80
72
Apr 26 – May 2
2,742
100
82
Average
23.1K
100
74
62
56
50
47
44
41
39
37
36
35
What changed in N1?
Week-1 retention has improved from 64% (Feb 8 cohort) to 82% (Apr 26 cohort). The biggest jump correlates with our March 14 onboarding redesign.
- March 14 · onboarding redesign · +8pp
- March 28 · email drip simplified · +3pp
- April 12 · in-product checklist · +5pp